How Apple Is Giving Design A Bad Name | By Don Norman and Bruce Tognazzini, Co.Design #

"Apple is destroying design. Worse, it is revitalizing the old belief that design is only about making things look pretty."#

"Today’s devices lack discoverability: There is no way to discover what operations are possible just by looking at the screen."#

"It matters when people end up thinking they are stupid because they can’t seem to use an interface that has been made to seem perfectly clear even though it isn’t. It matters that our leading products are going backward in both usability and usefulness."#

"The most important principles largely or completely missing in iOS are discoverability, feedback, recovery, consistency, and the encouragement of growth."#

Here are all 10 principles of good design:#


Makes a product useful#


Makes a product understandable#




Thorough down to the last detail#

Environmentally friendly#

As little design as possible#

"The headline of a Forbes article says it all: 'Apple iOS 9 has 25 Great Secret Features.' Secret features? If these are such great features, why are they secret? Why are they so difficult to get to?"#

"If Apple were taking an elementary interaction design class, it would fail."#

7 Reasons Why Living in an Older Home Isn't All Tall Ceilings & Charm #

© 2015 Betsy Kimak.
Last update: Sat, Dec 5, 2015 at 2:18 AM.
Pay no attention to the man behind the curtain.